| A Practical Definition of Scenography The term “scenography” still flusters much of the  Anglophone world, where it suffers the reputation of being new-fangled,  pretentious, anti-textual or all three. My purpose here is to demonstrate that  it is at least neither new-fangled nor pretentious. Its textual implications are  too complicated for this essay, but one can at least show that insisting on a  text / image dichotomy does not constitute a fair definition of  scenography. Were we not to confuse scenography, the  practice, with a style of scenography espoused by modernists like  Josef Svoboda, we might be as comfortable with the term as are working-class  Europeans or South Americans for whom it is a household word.   
 Kaelin, Valérie C. A Scenography Glossary. 2013.   First, scenography is not, as some believe, a term  invented by the Central Europeans during the Cold War with which to flaunt  their aesthetic experimentation. Granted, its meaning has changed to keep pace  with emerging practices. In The Origin of the Bicameral Mind, Julian  Jaynes’ lyrical passage on the etymology of words shows us how, in realspace  the leaf falling from a tree, given technological innovation, may  metaphorically become the leaf of a hard copy book (49-50), (the pages of which  might even be made of wood pulp!) As regards the practice of scenography,  Jacques Polieri (Scénographie Semiographie, 1971) traces the  evolution of the word from an Ancient Greek scenic - see how it is  impossible to avoid the root word - practice of painting a setting on panels in  front of a shed, the skènè, where actors and props were concealed from  the audience as needed to maintain the integrity of a performance (1971, 8). Here  is a diagram of our term’s etymology:   
  
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 Kaelin,  Valérie C. The Greek Term, Scenography, 2009 | Polieri reminds us that Aristotles’ Poetics IV,  1449 and the second chapter of Vitruvius’ De Architectura, (c. 57 BC) both  mention “scenography” along with other methods of scenic representation (7). Greco-Roman texts, as we know, were  preserved in the Middle East until they were later re-introduced to Europe by the intellectuals of the Italian Renaissance under the patronage of merchant-
      statesmen. The names of forms of representation  demonstrated in them, including that of scenography, are taken up again in  Marolois’s Traité de perspective (La Haye, 1614), whom Polieri quotes at  length (9). |    The Renaissance perfected perspective painting for  site specific images and works of art on panels or canvas, while their  theatricals were still actually immersive, often taking place in appropriated private or public  spaces. The conceit of a perspective painting come alive had its heyday in the 17th  and 18th century with the wing and drop theatre. The innovations of De  Loutherbourg in the late 18th century, says Winslow (2008), began a trend  toward more interactive scenery by introducing piercings and hidden ramps as  well as silk filters in order to colour light (14). The proscenium theatre of  the 19th century, while still using scenic painting, became  increasingly realist—read: real-spatial—in its depiction of settings. Electricity,  from its last quarter, and then digital technology, in the 20th,  revolutionized and diversified opportunities for scenographic invention:  Beyond the theatrical machine called the proscenium stage, scenographic  experimentation evolved to include:  (a) architectonic performance spaces awash in light,   (b)  motion pictures and,  (c)  a return to the street theatre of the Middle Ages (assisted with projections  and neo-       baroque machines) by the  new media.  This is how the leaves of our theatrical canopy  scattered like sequins.   Having established that the term “scenography” is  not new, let us examine its serviceability:   The diversity of venues for the art of scenography  does not preclude a coherent practice. These include:  (a)  To establish and populate a designated space for the deployment of a  performance:  (b) That performance  implies a dramatic narrative requiring interpretation and enhancement by cohesively  extending its values in a tangible manner.  (c)  All is lost if the scenographer cannot think choreographically, because the responsibility is to design a course for  every anticipated movement within the designated space (Payne, 1981; Kaelin and Homayouni, 2012).  (d)  The working process is highly collective, with a tradition of presentation and communication skills that assure the smooth  operation of its interdisciplinary projects.   In film, “scenography” is sometimes referred to as  “art direction.” This seems inadequate, since an “art director” could just as  easily be in charge of the layout of a magazine ad campaign. Certainly, that  job also requires interpretive skills to provide the editorial concept its cohesive  physical appearance. However, it is not a spatial art. Therefore,  calling a scenographer an art director is at best a confusing, and therefore weak,  form of advertising one’s services.  “Production  designer” comes closer, perhaps, but one wants to ask, the production of what?  To say that one is a scenographer is the easiest way to claim a specialty in  providing the material culture for a performance. Whether a film, an opera, or  an installation, one has inherited a practice at once literary, sculptural,  choreographic and collaborative. No one can be confused by the specificity of  the term scenography, hence, it is serviceable. And, if it is the most  serviceable definition, then it can not be pretentious.   Because of the scope of motion picture  production, the addition of the moving camera, as well as the impact of Hollywood production practices, film scenography is normally  managed in silos. The stamina required to manage either production design / art  direction, costume design, or lighting is already herculean. It is difficult to  imagine the special circumstances that would inspire the producer and department  heads to work with its scenographer using a theatrical hierarchy. Ostensibly,  the art department’s production designer provides a film’s unifying  scenographic vision.   Theatre scenographers are more multidisciplinary. Whether  insisting on a signature vision, or merely budget-strapped, the artistic  director might make the designated scenographer responsible for the sets,  costumes and lighting, although it is more common for the scenographer to  produce sets and costumes [(hiring an additional  lighting designer)] or sets and lighting [(hiring  an additional costume designer)]. For dance theatre, the scenographic  image may be driven by costumes and lighting only. Each scenographer is free to  develop multiple expertises; each production to bundle the practice as suited  to its needs.   According to Associated Designers of Canada, categories of scenography include: Set  Design Costume  Design Lighting  Design (including Projections) Sound  Design (added in 2005)   These scenographers might perform any or several  of these job titles for one or another production. Also, the same scenographers  might practise their craft in a variety of media: live theatre, motion  pictures, installations, or exhibition curation. The ability to apply  scenographic problem-solving to a range of venues strengthens the  practitioner’s employment options. It might only mean, in Canada, the  necessity of being represented under different union jurisdictions organizing their  respective media. US scenographers are fortunate in being inclusively  represented under United Scenic Artists 829 as “artists and designers working  in film, theatre, opera, ballet, television, industrial shows, commercials and  exhibitions” (Home Page; “Introduction;” ¶ 1). One cannot omit that  television’s “lighting director” / film’s “director of photography” is  organized as a cinematographer under the camera union locals in North America.   Confusing the practice of scenography with a style of an artist or a single tradition is best refuted by accessible  analogies with other arts. Here are some:  (a)  Do we conflate the choreographic style of Martha Graham with the entire  tradition of modern dance? (The  Svoboda = scenography fallacy.)  (b)  Whether Charles Frederick Worth, the 19th century European, or Rei  Kawakubo, a 20th  century Japanese, are we confused by their statuses as fashion designers? (Scenography crosses historical periods  and geographic locations.)  (c)  Are not Steve Jobs and Henry Ford both entrepreneurs? (Scenography bridges  a variety of technologies and ventures.)   Similarly, the prejudice that scenography is  anti-textual may be laid to rest, since providing the material culture for a  performance is a necessity regardless of its textual considerations. Scenography,  through its use of meaningful ciphers to extend the values of the text,  provides a complementary textuality, in the same way that we understand the  immersive environment of Chartres Cathedral to be at once the extension of the  Catholic mass and of Celtic traditions that preceded it on the same site. It is  when its complementary function appears to compete with the performance or  misrepresents the text’s intention that it seems hubristic. Still, that is not  the fault of the nature of scenography itself. The responsibility of generating  the textual purpose and of marshalling the performance style lies elsewhere. We  should keep in mind too that the performance is still textual, even if without  dialogue, as in the physical theatre or in silent films. Whether designing for Tim  Robbins’ Dead Man Walking or for Le Cirque du Soleil, the  scenographic team is still busy at its trade.   To use a final analogy, one can see an apt  comparison to the individual who states that they practise medicine. In  conversation, we might ask: “what branch?” “which area of expertise? or “which  specialty?” The doctor of medicine, whether general practitioner, neurologist,  surgeon, or otolaryngologist; in private practice, a community clinic or a  research hospital, is still practicing the fine art of healing. The same permutations  apply to the person who declares: “I prastice scenography.” Their practice is  clearly contextualised. Their specialty, the venues in which they tend to work,  their aesthetic sensibilities or the sorts of projects they prefer all emanate  from that definition. We may also surmise that the evolution of an art, from  ear-candling to otolaryngology, or cave painting to projected scenery, share a  techno-cultural trajectory.    I hope to have crafted here an accessible  understanding of the term “scenography” being neither new-fangled, pretentious,  anti-textual nor all three. The reader, I hope, is convinced of its viability. 
 © Polyglot Press and Promotions, 2012.
   ^ back to top of the page     References - The  American Society of Cinematographers Website.  2012. - Associated  Designers of Canada’s Website.
  2010. -  International Cinematographers Guild, Local 667 Website.
  2008. - Jaynes, Julian.The  Origin of Consciousness in the Breakdown of the Bicameral Mind.
 University of Toronto Press, 1982.
 - Payne,  Darwin Reid.The Scenographic Imagination.
 Southern Illinois University  Press, 1981
 - Saito, Noriko.E-mail interviews with the Japan Foundation Program Officer, Toronto.
 December 24, 2012—January 9, 2013.
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    | CMS | “A Practical Definition of Scenography.” Valérie C.  Kaelin Website; Scenography; Theory; December 24,  2012. Accessed Month, Day,Year. http://www.valerieckaelin.com 
 
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    | MLA | Kaelin, Valérie C., “A Practical Definition of Scenography.”Toronto, 13 Dec.  2012. Web. Add Day, Abbreviation for Month, Year. |    |